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The Mirage Peddlers - How to Become an Advertising Guru

By Thejendra Sreenivas
eBook
$2.99
By Thejendra Sreenivas
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Q: What is this book about?
A: The Mirage Peddlers is a sharp, humorous, and wildly exaggerated guide to becoming an advertising guru. It reveals the bizarre, brilliant, and ridiculous world of advertising, where creativity, manipulation, and imagination combine to sell anything to anyone, even snow to Eskimos or sand to desert dwellers.

Q: Why should I consider becoming an advertising guru?
A: Because it's the only profession where lying is called "storytelling," manipulation is called "brand...

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