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The Mission Myth: Building Nonprofit Momentum Through Better Business
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The nonprofit sector is an outstanding, fulfilling…tricky, messy place.
Deirdre Maloney knows it because she ran a nonprofit for seven years. She made lots of mistakes - and learned from each one. Which helped her realize there’s hope – not just to do good. But to do good…well. Which is why she wrote The Mission Myth.
The Mission Myth describes the belief that nonprofits should put everything they have – their focus, their time, their money – into their missions to be successful. Wrong.
The tr...
Deirdre Maloney knows it because she ran a nonprofit for seven years. She made lots of mistakes - and learned from each one. Which helped her realize there’s hope – not just to do good. But to do good…well. Which is why she wrote The Mission Myth.
The Mission Myth describes the belief that nonprofits should put everything they have – their focus, their time, their money – into their missions to be successful. Wrong.
The tr...