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The Moose That Roared: The Story of Jay Ward, Bill Scott, a Flying Squirrel, and a Talking Moose

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For those of us who love The Rocky and Bullwinkle Show, these names conjure up memories of some of the wittiest, most inspired, and relentlessly hilarious half-hours of animation ever produced. There was a kind of gleeful magic to the shows, a cumulative joy that transcended the crude animation and occasionally muddy sound, and it's this quality that was the essence of the legendary Jay Ward and Bill Scott.

Jay Ward was the magnificent visionary, the outrageous showman who lobbied Washingt...