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The Moral Molecule: The Source of Love and Prosperity
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Human beings can be so compassionate-and yet they can also be shockingly cruel. What if there was a hidden master control for human behavior? Switch it on and people are loving and generous. Switch it off and they revert to violence and greed. Pioneering neuroeconomist Paul J. Zak has discovered just such a master switch, a molecule in the human brain.
The Moral Molecule is a firsthand account of this discovery, revealing how evolution built the Golden Rule into our biology. From his laborat...