The Moralisation of Tourism: Sun, Sand... and Saving the World?

Tourism is no longer an innocent pleasure. It has been interpreted and reinterpreted as an activity which is ultimately damaging to receiving cultures and the environment. 'New' forms of tourism, such as ecotourism, alternative tourism, community tourism and ethical tourism, have been presented as morally superior alternatives to the package holiday, yet ironically, even advocates of these new, ethical tourism brands are increasingly subject to criticisms, not dissimilar to those they thems...