The Mormon Image in the American Mind: Fifty Years of Public Perception

Winner of the Mormon History Association Best Book Award What do Americans really think about Mormons, and why? Through a fascinating survey of Mormon encounters with the media, including such personalities and events as the Osmonds, the Olympics, the Tabernacle Choir, evangelical Christians, the Equal Rights Amendment, Sports Illustrated, and even Miss America, J.B. Haws reveals the dramatic transformation of the American public's understanding of Mormons in the past half-century. When the...