The Multigenerational Congregation: Meeting the Leadership Challenge

Congregations need to learn new cultural languages and practices in order to speak to and be heard by new generations of people. But how do congregations enter the wilderness of ministry with these new generations when many of those in the entourage do not appreciate the trip? In contrast to many writers about church growth, Rendle works with three important observations: (1) Most congregations are not "pure markets," discrete groups with uniform values and behaviors, that can be targeted t...