The Narrative Gym for Law: Introducing the ABT Framework for Persuasive Advocacy

Lawyers have always known that “story" is at the heart of persuasive advocacy AND this awareness continues to grow, BUT there's been a need for a simple, analytical way to teach “story,” which the ABT Framework now provides, THEREFORE it’s time for us to open your mind with this new and powerful technique.

The ABT Framework (And, But, Therefore) is a revelation. It brings the power of simplicity to a world that is glutted with too much information. The business community has already discover...