The creative mode in your brain is like a butterfly. It's beautiful and erratic, hard to catch and highly valued as a result. If you want to capture it, you need a net. Enter the executive mode, the task-oriented network in your brain that help you tie your shoes, run a meeting, or pitch a client. To succeed, you need both modes to work together--your inner butterfly to be active and free, but your inner net to be ready to spring at the right time and create that "aha!" moment. But is there any way to trigger these insights, beyond dumb luck?
Thanks to recent neuroscience discoveries, we can now explain these breakthrough moments--and also induce them through a series of specific practices. It turns out there's a hidden pattern to all these seemingly random breakthrough ideas. From Achimedes' iconic moment in the bathtub to designer Adam Cheyer's idea for Siri, accidental breakthroughs throughout history share a common origin story. In this book, you will learn to master the skills that will transform your brain into a consistent generator of insights.
Drawing on their extensive coaching and training practice with top Silicon Valley firms, Cabane and Pollack provide a step-by-step process for accessing the part of the brain that produces breakthroughs and systematically removing internal blocks. Their tactics range from simple to zany, such as:
· Imagine an alternate universe where gravity doesn’t exist, and the social and legal rules that govern it.
· Map Disney’s Pocahontas story onto James Cameron’s Avatar.
· Rid yourself of imposter syndrome through mental exercises.
· Literally change your perspective by climbing a tree.
· Stimulate your butterfly mode by watching a foreign film without subtitles.
By trying the exercises in this book, readers will emerge with a powerful new capacity for breakthrough thinking.
|Publisher:||Penguin Publishing Group|
|Product dimensions:||6.40(w) x 9.10(h) x 1.10(d)|
About the Author
Judah Pollack is a former faculty member of Stanford StartX and current lecturer at the University of California, Berkeley’s Haas School of Business. As a speaker and strategic advisor in the art of leadership, he works regularly with the US Army Special Forces and Red Team University, as well civilian clients such as the Plexus Institute, Airbnb, IDEO.org, and The North Face.
Read an Excerpt
Excerpted from "The Net and the Butterfly"
Copyright © 2017 Olivia Fox Cabane.
Excerpted by permission of Penguin Publishing Group.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.
Table of Contents
Part 1 The Butterflies 7
Chapter 1 The Four Wings 9
Chapter 2 The Chrysalis 25
Chapter 3 On the Hunt 38
Chapter 4 The Butterfly Process 54
Chapter 5 Cultivating Your Garden 69
Chapter 6 What's in Your Net? 86
Part 2 The Blockers 101
Chapter 7 The Spiders of Fear 103
Chapter 8 The Failure Wasps 144
Chapter 9 Icy Uncertainty 172
Chapter 10 The SuperTools 191
Chapter Summaries 209
Key Exercises 215
Science Appendix 235
Recommended Resources 243