The Neuroscience of Selling: Proven Sales Secrets to Win Over the Buyer's Heart and Mind

The Neuroscience of Selling: Proven Sales Secrets to Win Over the Buyer's Heart and Mind

by John Asher


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A revolutionary way to increase your sales!

Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think.

Global sales expert John Asher explores these hidden biases and brain stimuli, and provides tips and techniques to:

  • Increase your likeability
  • Steer a profitable conversation
  • Stand out from the competition
  • Win customers for life!

Discover real sales success and bring new value to your company!

Product Details

ISBN-13: 9781492689485
Publisher: Sourcebooks
Publication date: 11/01/2019
Series: Ignite Reads Series
Pages: 168
Sales rank: 407,136
Product dimensions: 5.30(w) x 7.10(h) x 0.80(d)

About the Author

John Asher is the author and developer of 15 different sales-related training manuals. This is John's third published book on sales. His first book, How to Do Business with Western Companies, was co-authored with Simon Guo of Beijing and published in China in 2012 in Mandarin. The book was partially funded by two Chinese companies, Haier and Alibaba. It was a best seller in China and helped Alibaba and Haier grow to global powerhouses.

His second book, Close Deals Faster sold out the first day it was available on Amazon, made the Hudson book stores best seller list, won an international book award as the best sales book of 2018, and was awarded the best book of 2018 by the American Book Fest.

John and his team of 30 people in the US and China have trained over 80,000 salespeople from 22 countries.

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