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The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era [2 volumes]
eBook
$135.00
By Valerie K. Jones (Epilogue by), Rishad Tobaccowala (Epilogue by), Don E. Schultz (Foreword by), Ruth E. Brown Ph.D. (Editor), Valerie K. Jones (Editor), Ming Wang (Editor)
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The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising.
The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century a...
The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century a...
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