Pub. Date:
Taylor & Francis
The New Consumer Psychology: Scanning buying behavior with MRI of the mind / Edition 1

The New Consumer Psychology: Scanning buying behavior with MRI of the mind / Edition 1

by Sang Min (Leo) Whang
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Product Details

ISBN-13: 9781138898929
Publisher: Taylor & Francis
Publication date: 11/10/2015
Pages: 230
Product dimensions: 6.25(w) x 9.25(h) x 0.56(d)

About the Author

Sang Min (Leo) Whang is a professor in the department of psychology at Yonsei University. He received his PhD in psychology from Harvard University. Dr. Whang’s main interests are the effects of socio-cultural circumstances on human behaviors and thoughts. His research interests cover multiple issues, including popular culture, digital media, consumer behavior, cyber space, online games, advertisements, image, and myth. However, much of his research explores the beliefs and common notions people have in daily life and identifies patterns of behavior in everyday contexts.

Table of Contents

Prologue Part I: Psychology in the Marketplace 1. The Birth of Consumer Psychology 2. Steal My Heart 3. Psychologist Suggests a New Paradigm for Mind Inquiry 4. Your Mind Has Just Been Scanned Part II: Mission: Case Studies 5. Mission, Capture the Hearts of SK Wyverns’Fans 6. Reveal the Minds on Phone bills Part III: The President and Louis Vuitton 7. The Digital Freaks are coming 8. 21st Century’s Digital Neo-anthropinae Lifestyle 9. Marketing Psychology hidden in Brand Name Consumption Epilogue

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