The New Corporate Citizen: An Innovative Model of Corporate Philanthropy

More than ever, businesses and organizations want to stand for something. They want to plant a flag in their community and work toward solving real problems. This goes beyond writing a check—it's about establishing an identity independent of your products and services; one that aligns with the values of both your customers and employees. When you want to make an impact, the hard part is knowing how to get started. That's where Rackspace found itself in 2008 when the company moved into a dea...