The New ebay: The Official Guide to Buying, Selling, Running a Profitable Business

by Todd Alexander

Overview

The official and definitive guide to making the most of the new eBay, for beginners and experienced users alike—buyers, sellers and businesses.

Over recent years, eBay has evolved into the world's largest shopping mall where everyone from independent craftspeople to small- and medium-business owners from every industry go to connect with customers—worldwide!

With steps, tips and colour screenshots, you'll learn how to:

• navigate eBay to bid, buy and pay for items
• uncover the best deals from the best sellers
• stay safe online and protect your identity
• list your first items for sale and calculate postage
• master PayPal and other payment options
• get to grips with Magento and other advanced selling tools
• open up an eBay store and create a business growth plan
• run a successful eBay business and even go global!

Whether you're thinking about shopping on eBay for the first time or you're a retailer looking to take advantage of the full range of amazing eBay business tools, The New eBay is your one-stop shop for all things eBay.

Product Details

ISBN-13:	9781118588543
Publisher:	Wiley
Publication date:	05/08/2013
Sold by:	JOHN WILEY & SONS
Format:	eBook
Pages:	296
File size:	17 MB
Note:	This product may take a few minutes to download.

About the Author

Todd Alexander has been working for eBay for over 10 years and is currently the Director of Onsite Search. Through his workshops and his best-selling pocket guides, he has trained tens of thousands of people throughout the Asia–Pacific region to get the most out of eBay.

Table of Contents

About the author vii

Acknowledgements ix

Introduction xi

Part I : Getting started 1

1 eBay basics 3

Part II : Finding and buying products 19

2 Searching for products 21

3 The search results page 31

4 Browsing for products 37

5 The View item page 41

6 Bidding on and buying products 51

7 Paying for an item 59

8 Keeping track of purchases in My eBay 69

9 Troubleshooting purchases 75

Buying TOP 10 79

Part III : Selling a product (Basic selling) 81

10 An introduction to selling 83

11 Registering as an eBay seller 85

12 Listing an item for sale 87

13 Keeping track of listings using My eBay 111

14 Accepting payments 119

15 Postage and handling tips 123

16 Customer service 127

17 eBay’s selling fees 129

18 Troubleshooting for eBay sellers 131

Basic selling TOP 10 134

Part IV : Planning your pro table eBay business (Advanced selling part I) 135

19 The foundations of a profi table business 139

20 Researching products, competitors and customers 143

21 Sourcing products to sell 147

22 Budgeting for profi t 153

23 Setting up your business operations 157

24 Your eBay brand 163

25 Listing your products and managing inventory 167

26 Best match — visibility in eBay search 191

27 Opening a store and marketing options 197

28 eBay and PayPal fees 209

Planning a business TOP 10 216

Part V : Running a successful eBay business (Advanced selling part II) 219

29 Managing sales and customers 221

30 Accepting and tracking payments 237

31 Shipping and packaging 243

32 Reporting 253

33 Troubleshooting for eBay businesses 257

Running a business TOP 10 261

Conclusion 263

Appendix: Creating a complete business plan 265

Index 273