The New Local Economy: How the future's big businesses will grow out of small communities
Apple, Starbucks, Amazon, Zara, McDonald's - these are some of the brands and companies that are at the forefront of today's global economy. They are embedded in virtually every city and town. But when the global economy goes wrong (as in 2008), it can leave local communities vulnerable in the form of unemployment and bankruptcy.
This forward-looking book argues for the creation of local economies as a means of resisting the seismic changes that globalization often brings, especially in times of crises. Moreover, research shows that for every GBP100 spent in a local shop, 45% will remain in the community (compared with only 15% if spent in retail chains such as Tesco or Aldi). As part of the design of the future, Elmark argues for the need to break up the global economy into local economies, so that communities can regain their independence and be less exposed to the tide of globalization.
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The New Local Economy: How the future's big businesses will grow out of small communities
Apple, Starbucks, Amazon, Zara, McDonald's - these are some of the brands and companies that are at the forefront of today's global economy. They are embedded in virtually every city and town. But when the global economy goes wrong (as in 2008), it can leave local communities vulnerable in the form of unemployment and bankruptcy.
This forward-looking book argues for the creation of local economies as a means of resisting the seismic changes that globalization often brings, especially in times of crises. Moreover, research shows that for every GBP100 spent in a local shop, 45% will remain in the community (compared with only 15% if spent in retail chains such as Tesco or Aldi). As part of the design of the future, Elmark argues for the need to break up the global economy into local economies, so that communities can regain their independence and be less exposed to the tide of globalization.
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The New Local Economy: How the future's big businesses will grow out of small communities

The New Local Economy: How the future's big businesses will grow out of small communities

by Nils Elmark
The New Local Economy: How the future's big businesses will grow out of small communities

The New Local Economy: How the future's big businesses will grow out of small communities

by Nils Elmark

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$12.95 
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Overview

Apple, Starbucks, Amazon, Zara, McDonald's - these are some of the brands and companies that are at the forefront of today's global economy. They are embedded in virtually every city and town. But when the global economy goes wrong (as in 2008), it can leave local communities vulnerable in the form of unemployment and bankruptcy.
This forward-looking book argues for the creation of local economies as a means of resisting the seismic changes that globalization often brings, especially in times of crises. Moreover, research shows that for every GBP100 spent in a local shop, 45% will remain in the community (compared with only 15% if spent in retail chains such as Tesco or Aldi). As part of the design of the future, Elmark argues for the need to break up the global economy into local economies, so that communities can regain their independence and be less exposed to the tide of globalization.

Product Details

ISBN-13: 9781911498933
Publisher: LID Publishing
Publication date: 11/28/2019
Pages: 192
Product dimensions: 5.10(w) x 7.80(h) x 0.50(d)

About the Author

Nils Elmark, founder of consultancy Inception, has been advising international businesses for 20 years, conducting development projects for companies such as IKE, H&M, Procter & Gamble and a host of Scandinavian financial organisations. He teaches strategy and future studies at the Danish Business Institute and has previously written three books about technological business innovation and creative strategic communications.

Table of Contents

Introduction 6

Chapter 1 It's Time to Make Fintech Small 9

Chapter 2 Stuck in the Apple Economy 14

Chapter 3 Big Banks - Burdened by their Own Weight 26

Chapter 4 Redefine Local Identity 42

Chapter 5 Neo Banks for New Communities 48

Chapter 6 Make It New 56

Chapter 7 Let's Start with Food 72

Chapter 8 Millennials are Looking for Meaning 86

Chapter 9 Brooklynification 94

Chapter 10 The Local Multiplier Factor 104

Chapter 11 New Local Currencies 110

Chapter 12 Small is Beautiful 118

Chapter 13 The Empire Strikes Back - Across the Gap! 130

Chapter 14 Small Data and Human Intelligence 140

Chapter 15 Work is What Dreams are Made on 150

Chapter 16 A New Kind of Financial Advisor for the New Local Economy 156

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