The New Rules of Engagement: A guide to understanding and connecting with Generation Y

To some they are the tech-savvy, well educated and ambitious youngsters poised to take on and change the world.
Others however, describe a disloyal, disrespectful and demanding generation who have never learned to wait or really work hard for anything.

Born between the early 1980's and the late 1990's Generation Y has certainly caused a stir in recent years. Parents, teachers and business owners alike face the challenge of understanding and engaging a generation who have essentially grown up ...