The New Typography in Scandinavia: Modernist Design and Print Culture

This is the first in—depth work on Scandinavia's 'New Typography'. It provides a detailed account of the movement's lifespan in the region from the 1920s up until the 1940s, when it was largely incorporated into mainstream practice.

The book begins by tracing how the New Typography, from its origins in the central and eastern European avant—garde, arrived in Scandinavia. It considers the movement's transformative impact on printing, detailing the cultural and technological reasons why its ab...