The Nine: The Tectonic Forces Reshaping the Workplace

As COVID has receded, companies such as Apple, Amazon, Google, Salesforce, and Twitter have severely restricted or even eliminated remote work. Ditto for countless, less iconic firms and small businesses. At a high level, executives and managers at these organizations are trying to turn back the clock to 2019.

There's just one problem, though: For a bevy of reasons, they won't succeed.

In many ways, the workplace of 2023 already differs from its pre-pandemic counterpart. In some cases, it's d...