Nonprofit leaders know that solving pervasive social problems requires passion and creativity as well as tangible results. The Non Nonprofit shares the same business principles that drive the world's best companies, showing how they can (and should) be applied to the realm of nonprofits. Steve Rothschild personally crossed sectors when he left corporate America to found Twin Cities RISE!, a highly successful poverty reduction program. His honest story, and success and missteps, create an essential roadmap for any social venture looking to prove and boost its impact.
- Distills essential nonprofit principles such as having a clear and appropriate purpose, creating economic value from social benefit, and establishing mutual accountability
- Shares successful approaches from innovative organizations such as Grameen Bank, Playworks, Common Ground, Habitat for Humanity, Lumni, Caring Bridge, College Summit and RISE!
- Draws from the author's success in founding and building Twin Cities RISE!, which trains unemployed Minnesotans for living wage jobs. RISE! serves 1,500 participants each year
As insightful as it is inspiring, The Non Nonprofit can help maximize the positive impact of any nonprofit.
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About the Author
For more information, please visit www.steverothschild.org.
Table of ContentsForeword: How This Book Will Benefit Us All ixby Bill George
1 Principle #1: Have a Clear and Appropriate Purpose 21
2 Principle #2: Measure What Counts 47
3 Principle #3: Be Market Driven 65
4 Principle #4: Create Mutual Accountability 85
5 Principle #5: Support Personal Empowerment 101
6 Principle #6: Create Economic Value from Social Benefit 141
7 Principle #7: Be Learning Driven 169
8 The Principles in Practice 191
Appendix A: What You Can Do to Make a Difference 203
Appendix B: A Note on the Organizations in This Book 211
About the Author 227
Author Q&A with Steve Rothschild, author of The Non Nonprofit
What does it mean for a nonprofit organization to think like a private sector company?
For-profits and nonprofits are more alike than many think. While their missions and goals are obviously different, the same fundamental principles guide them. These include the abilities to (1) articulate a clear purpose that inspires and leads to appropriate goals and strategies; (2) serve their respective customers well; (3) empower their employees and clients to achieve high levels of accomplishment and be accountable; (4) create value from the strategies they pursue and the actions that they take; (5) measure and communicate that value to stakeholders; and (6) learn from their actions and those of their competitors so that they improve continuously. Applying these principles allows any organization, for-profit or nonprofit, to become more efficient, effective, and successful.
Are there any differences between how a nonprofit and a corporation should run themselves financially?
Organizations need to manage their finances according to the expectations and standards of their respective investors. In the case of for-profits, that would be market rate investors who seek high returns on their investment, whereas nonprofit investors are typically social investors like government, foundations, and donors more interested in a social return and therefore more focused on programatic results. Both nonprofits and for-profits require sound financial performance in order to thrive. Without sound financial results, both lose their ability to invest toward their goals.
Is this book only for nonprofits?
The book is subtitled "for-profit thinking for nonprofit success." The principles are based on successful for-profit strategies that any enterprisefor-profit or nonprofitcan benefit from.
What is your experience in both nonprofit and for-profit organizations?
I've benefited by spending half of my professional life in the for-profit world and half in the nonprofit sector. I've also served on numerous for-profit and nonprofit boards, two of which I founded. This experience has given me the opportunity to learn the best practices in both sectors and to understand where there are great opportunities to share knowledge.