The Obama Effect: How the 2008 Campaign Changed White Racial Attitudes
The Obama Effect: How the 2008 Campaign Changed White Racial Attitudes

The Obama Effect: How the 2008 Campaign Changed White Racial Attitudes

by Seth K. Goldman, Diana C. Mutz

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Product Details

ISBN-13: 9780871545725
Publisher: Russell Sage Foundation
Publication date: 05/28/2014
Pages: 202
Product dimensions: 6.00(w) x 8.90(h) x 0.70(d)

About the Author

SETH K. GOLDMAN is Honors Assistant Professor of Communication at the University of Massachusetts, Amherst. DIANA C. MUTZ is Samuel A. Stouffer Professor of Political Science and Communication at the University of Pennsylvania.

Table of Contents

List of Figures & Tables ix

About the Authors xiii

Preface xv

Chapter 1 The Impact of the Obama Campaign on White Racial Attitudes 1

Part I Documenting Change in White Racial Attitudes During the 2008 Campaign

Chapter 2 Is the Decline in White Racial Prejudice Meaningful? 17

Chapter 3 Visions of Unity: White Perceptions of Race Relations 39

Part II Explaining Change in White Racial Attitudes During the 2008 Campaign

Chapter 4 The Role of Mass Media in Changing White Racial Attitudes 61

Chapter 5 Testing Rival Theories of Media Influence 80

Part III Epilogue: White Racial Attitudes After the 2008 Campaign 97

Chapter 6 Whatever Happened to the Obama Exemplar? 99

Chapter 7 Implications for the Study of Racial Attitudes 120

Appendix A Benches of Fixed-Effects Regression in Panel Analyses 134

Appendix B Wording of the Survey Items 137

Appendix C Demographics of the Survey Samples of Non-Hispanic Whites 141

Appendix D Details of the Content Analysis 143

Notes 148

References 163

Index 178

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