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The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

By Joe Plummer, Stephen D. Rappaport, Taddy Hall, Robert Barocci
Hardcover
$38.00
By Joe Plummer, Stephen D. Rappaport, Taddy Hall, Robert Barocci
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Praise for The Online Advertising Playbook

"Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing."
—Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks

"The Online Adv...

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