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The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand

By Ilana Edelstein
eBook
$38.00
By Ilana Edelstein
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The never-before-told story of Patrón Tequila--the brand that revolutionized an industry

How a billion-dollar business ascended from a forgotten dusty agave field in central Mexico

The Patrón Way details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patrón's cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patrón single-handedly transformed the face of the liquor industry. Edelstein was involved in every aspect of ...

Categories

BusinessMarketing & SalesIndustriesMarketingConsumer IndustriesBrandingFood, Beverage & Tobacco Industries - General & MiscellaneousFood, Beverage & Tobacco Industries - Beverages