The Persuasive Power of Ethical Selling: The skills and expertise needed to sell effectively in any market
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Nobody likes a bully. Nobody likes being bullied into buying something. A salesperson who tries to bully you into buying will not get a repeat sale.
Selling does not have to be stressful, confrontational, difficult. But can selling be as effective if it allows free choice for the buyer?
Andy Entwistle believes that the relationship between seller and buyer, if based on an open, ethical, honest and professional approach, will be FAR more effective and will encourage the buyer to come back fo...



