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The Podcast Handbook: Create It, Market It, Make It Great

By Jacqueline N. Parke
eBook
$19.99
By Jacqueline N. Parke
2|
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This handbook is a comprehensive overview of the burgeoning podcast industry. It covers the history of podcasting from its roots in radio; the variety of genres, topics and styles of today's podcasts (both individual and corporate); and the steps required to build your own podcast. The handbook covers all the elements needed to create a successful podcast including platform options, programming, advertising and sponsorships. Supplemental essays from professionals in various industries prov...

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