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The Post-Pandemic Business Playbook: Customer-Centric Solutions to Help Your Firm Grow

By Ofer Mintz
Paperback
$37.99
By Ofer Mintz

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COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before. This book provides customer-centric based guidance for how businesses should adapt to this new reality, deriving insights from academic research, case studies, interviews, and best practice examples from around the world. As validated by hundreds of top-level executives,...

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