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The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!)

By Matthew W. Ragas, Bolivar J. Bueno
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$4.99
By Matthew W. Ragas, Bolivar J. Bueno
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Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products—with the right combination of positioning and branding—take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral marketers? Can your company harness the power of cult branding without blowing a fortune on advertising?
According to authors Matthew W. Ragas and...

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BusinessMarketing & SalesMarketingBrandingMarketing - General & Miscellaneous