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The Power of Experiments: Decision Making in a Data-Driven World

By Michael Luca, Max H. Bazerman
Paperback
$19.95
By Michael Luca, Max H. Bazerman
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How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavioral economics

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic re...

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