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The Power of Experiments: Decision-Making in a Data Driven World
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How organizations-including Google, StubHub, Airbnb, and Facebook-learn from experiments in a data-driven world.
Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments-also known as randomized controlled trials-designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream....
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