The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results

Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first “how to” guide grounded in behavioral science that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want.

Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—wh...