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The Power of Potential: How a Nontraditional Workforce Can Lead You to Run Your Business Better

By Tom D'Eri
Hardcover
$28.99
By Tom D'Eri
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“A powerful, game-changing book. Tom's approach is changing lives.”

— Seth Godin, Author of This is Marketing

Discover how supporting employment for people with autism unlocked new ways of running a business—and revealed transformative lessons for all of us.

Rising Tide Car Wash in Parkland, Florida, isn’t average in any way. When Tom D’Eri and his father John bought the location in 2013, they wanted to create employment opportunities for workers with autism. Like 1 in 54 Americans, Tom’s brot...

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Social SciencesSocial Sciences - General & MiscellaneousDifferently Abled & Disabled Persons - Social Sciences