The Power of Unfair Advantage: How to Create It, Build it, and Use It to Maximum

A Silicon Valley veteran and author of the bestseller High Tech Start Up reveals the nature of unfair advantage -- that holy grail for every company, the mysterious quality that separates successful businesses from the nine out of ten that fail -- and then shows how to create an unfair advantage, build it into a business plan, and use it to maximum effect.
Nesheim's first book, originally self-published during Silicon Valley's wild west days in the 1990s, quickly moved from underground hit...