The Pressure Principle: Handle Stress, Harness Energy, and Perform When It Counts
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'Dave Alred is the coach who helped Jonny Wilkinson keep his cool. We can all learn from him' Matthew Syed, bestselling author of Black Box Thinking and Rebel Ideas
'Dave Alred is a genius. There is simply no-one around to match him in his field' Jonny Wilkinson
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LEARN TO THRIVE UNDER PRESSURE WITH A LEADING PERFORMANCE COACH
Pressure is everywhere. Whether it's the stress of hitting an important work deadline, an upcoming job interview, or...























