The Price: What It Takes to Win in College Football's Era of Chaos

“An explosive tell-all book.”—Sports Illustrated

“This is a must-read masterpiece.”—Paul Finebaum, ESPN college football analyst and New York Times bestselling author

Two of the nation’s most respected sports journalists team up for a vital, hard-hitting investigation into the tumultuous state of big-time college football.

We are living in the Wild West of college sports. Name, Image and Likeness endorsements, the transfer portal, collectives, conference realignment, and the powerful influence...