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The Price Whisperer: A Holistic Approach to Pricing Power

By Per Sjofors
eBook
$1.99
By Per Sjofors
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THE PARADOX OF PRICING POWER: ASK MORE, EARN MORE.

Consumer behavior is irrational – people are finnicky, temperamental, and subjective. But they're also highly predictable. Thus, when it comes to determining optimal product pricing, there's one thing to keep in mind: the perception of value is value.

In his latest work, The Price Whisperer, Per Sjöfors explores the complex network of variables that regulate customer perception of price and value, that is, why people buy one product and not ...

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