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The Pricing Puzzle: How to Understand and Create Impactful Pricing for Your Products

By Jan Y. Yang
eBook
$24.99
By Jan Y. Yang
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The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a chilled Coke in Tehran, to iPhone, to explaining the fall of MUJI, this book reveals the rationales behind and outcomes of various pricing strategies. The author also presents a number of stories from China, a "pric...

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