The Problem Is Your Problem: 5 Mistakes People Make When Answering “What Problem Do I Solve?”

This audiobook is narrated by a digital voice.

The Problem Is Your Problem explains what it really takes to design and dominate a category. It's all about nailing the problem. If you can frame, name, and claim the right problem, you're not just ahead-you're playing a different game. This mini-book reveals the 5 mistakes people make when answering “What problem do I solve?” and shows you how locking onto the right problem (and creating a strategy that is as clear as it is bold) sets the stage...