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The Proximity Paradox: How to Create Distance from Business as Usual and Do Something Truly Innovative

By Kiirsten May, Alex Varricchio
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$12.99
By Kiirsten May, Alex Varricchio
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You’re too close to your business, and it’s killing your creativity

Traditional business structures love stability and predictability. Yet many organizations believe the two essential ingredients for long-term success are creativity and innovation. Kiirsten May and Alex Varricchio, founders of the marketing agency UpHouse, call the relationship between these two opposing expectations the Proximity Paradox™ — the belief that those who are closest to a subject are best-qualified to innovate f...

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BusinessMarketing & SalesMarketingDirect Marketing