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The Psychology of Design: Creating Consumer Appeal

By Rajeev Batra (Editor), Colleen Seifert (Editor), Diann Brei (Editor)
eBook
$79.99
By Rajeev Batra (Editor), Colleen Seifert (Editor), Diann Brei (Editor)
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Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psycho...

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