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The Public Relations Handbook

By Alison Theaker (Editor)
eBook
$60.99
By Alison Theaker (Editor)
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The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations (PR) industry.

Split into three parts exploring key conceptual themes in public relations, this book offers an overview of topics including: strategic PR; politics and the media; media relations in the social media age; strategic communication management; PR ethics; activism and PR; and the effects of globalisation and technology on the field. This book also includes a d...

Categories

BusinessMarketing & SalesPublic Relations