The Rack We Built: The Good, The Bad, and the Ugly of Creating Company Culture

In 1998, the thought of launching a startup in San Antonio was ludicrous—but that didn't stop Rackspace's founders from planting their flag in the heart of Texas. Just over two decades later, the scrappy little underdog that no one believed in is a billion-dollar business with more than 6,000 employees worldwide. One of the first ten account managers hired at Rackspace was Lorenzo Gomez. He was there when the company became the host for YouTube and saw the decade-long stretch where each mon...