The relationships between cultural consumption, identity and holidays for the over 50s: Identity formation, consumption and the mature holidaymaker: Representations of the over 50s in travel brochures

Seminar paper from the year 2007 in the subject Tourism - Miscellaneous, grade: 1,0, University of Newcastle upon Tyne, course: Advertising and Consumption, language: English, abstract: For several decades now there has been a trend towards a declining birth rate and therefore rapid ageing of the British population. With good medical supplies, older people stay healthy and live longer: in the past twenty years life expectancy has risen from 70 years in 1981 to 75 years in 2001 for men, and ...