The Reluctant Capitalist: Build your business without selling your soul

If you’re a solopreneur, coach, consultant, practitioner or creative who cares deeply about people, and the planet, but also want your work to sustain you emotionally and financially, this is for you.

Much of the traditional advice on building a business comes from industrial, corporate blueprints never designed for solopreneurs. It’s hardly surprising it doesn’t work in the new world of work, or that it leaves thoughtful entrepreneurs feeling not just frustrated but compromised and complici...