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The Responsive Chord: How Media Manipulate You: What You Buy . . . Who You Vote For . . . and How You Think.
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The classic work on how media affects us by the man who helped create the most famous political ad in television history.
Tony Schwartz drew on his unparalleled experience in the communications industry to give us The Responsive Chord, an engaging read and one of the seminal books on media. Famed for his "Daisy" campaign ad and a pioneering anti-tobacco PSA, Schwartz came to understand that most advertisers, politicians, and educators?in fact, almost all of us?use a model of communication l...
Tony Schwartz drew on his unparalleled experience in the communications industry to give us The Responsive Chord, an engaging read and one of the seminal books on media. Famed for his "Daisy" campaign ad and a pioneering anti-tobacco PSA, Schwartz came to understand that most advertisers, politicians, and educators?in fact, almost all of us?use a model of communication l...