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The Revenue Zone: The Ultimate Playbook for the Next Generation of B2B Sales, Marketing, and Predictable Revenue Growth

By Tom Burton
Narrated by: Mike Norgaard
Unabridged — 3 hours, 10 minutes
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By Tom Burton
Narrated by: Mike Norgaard
Unabridged — 3 hours, 10 minutes
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Nowadays it is well known that B2B buyers prefer to be in control of their own buying journeys, remain anonymous for as long as possible, and have a "sales rep free" experience. Do B2B sales and marketing teams have a major problem on their hands or does this shift represent a HUGE opportunity?

The Revenue Zone provides a step-by-step guide and playbook for marketing and sales executives who are looking to turn this shift in B2B buyer behavior into a major competitive advantage and turn pros...