The Riddle: Where Ideas Come from and How to Have Better Ones (Abridged)

Artists, scientists, and entrepreneurs thrive on their ability to be creative. New wealth flows to those who successfully introduce new ideas.

While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, “Where will the next big idea come from?” In response, they allocate significant resources for innovation; however the ...