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The Rise of Viagra: How the Little Blue Pill Changed Sex in America

By Meika Loe
eBook
$30.00
By Meika Loe
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The first book to details the history and social implications of the little blue pill

Since its introduction in 1998, Viagra has launched a new kind of sexual revolution. Quickly becoming one of the most sought after drugs in history, the little blue pill created a sea change within the pharmaceutical industry—from how drugs could be marketed to the types of drugs put into development—as well as the culture at large. Impotency is no longer an embarrassing male secret; now it is called “erect...

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