The Risk Paradox: Life Lessons from 102 Amazing Risk-Takers

The Risk Paradox: Life Lessons from 102 Amazing Risk-Takers

The Risk Paradox: Life Lessons from 102 Amazing Risk-Takers

The Risk Paradox: Life Lessons from 102 Amazing Risk-Takers


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Why do some people embrace risk while others avoid it at all costs? How do you know when to take a chance or when to walk away? And what happens after a risk crashes miserably, pays off handsomely, or lands in the muddy middle of life?

The Risk Paradox examines the stories of over one hundred notable risk-takers, in business and life. This unprecedented study provides fascinating, intimate views on risk and its meaning—before, during, and after the plunge. The authors' research reveals lessons and secrets of those who embrace risk as a part of life, taking us to the heart of the Risk Paradox itself: taking a risk is the least risky thing you can do to live a fulfilling life.

The Risk Paradox will change how you approach moments of decision in your own life—when you must decide what risks to take and why.

Product Details

ISBN-13: 9781637551530
Publisher: Amplify Publishing
Publication date: 10/04/2022
Pages: 275
Product dimensions: 5.50(w) x 8.25(h) x (d)

About the Author

Alan Ying dropped out of the cardiothoracic surgery residency program at Duke University to start a software company when he was twenty-eight years old. Since selling that business, he's enjoyed leading, investing in, and serving on the boards of start-ups to public companies. Alan grew up in Ohio and now lives in Texas. He is married to Anita and is father to Sydney, Emory, and Cooper (hey kids, your names are in a book!). You can email him at

Doug Schneider spent over twenty-five years in high-tech firms, many of them leading and working in healthcare information technology firms that drove industry expansion. He's had a lifelong focus on innovation and risk-taking. Doug is also the author of the running memoir Ten Marathons: Searching for the Soft Ground in a Hard World. He splits his time between Cincinnati, Ohio, and Hilton Head, South Carolina, with his wife, Elaine. Doug's writing on life, work, and running can be found at and he can also be reached by email at

Table of Contents

Introduction 1

Chapter 1 The Practice of Risk-Taking 9

Chapter 2 Living with Risk 17

Chapter 3 The Risk-Takers 29

Chapter 4 Idealists 33

Chapter 5 Adventurers 67

Chapter 6 Liberators 105

Chapter 7 Survivors 137

Chapter 8 Seekers 169

Chapter 9 Givers 205

Conclusion 239

Appendix A Key Risk Concepts 261

Appendix B Risk-Taker Interview Results 265

Appendix C Subject Citation Index 269

Acknowledgments 271

Endnotes 273

About the Authors 275

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