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The Road to Luxury: The New Frontiers in Luxury Brand Management

By Ashok Som, Christian Blanckaert
eBook
$30.00
By Ashok Som, Christian Blanckaert
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Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field

The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing ...

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