The Sales Coach's Playbook: Breaking the Performance Code

800 CEO Read's Business Book Best Seller The definitive playbook for effective sales coaching, based on the proven principles of the Sandler Selling System. There is no one-size-fits all sales coaching model. There are only approaches that have been shown to be successful in particular situations. Acting as coach, the manager must identify each individual salesperson's personal "success code" - and use that code to unlock the salesperson's potential for success. It is always up to the coach...