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The Sales Compensation Playbook: Designing Sales Incentive Plans That Align Pay with Purpose and Performance

By Bettina Kaemmerer
Paperback
$24.99
By Bettina Kaemmerer
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Sales Compensation is one of the most powerful yet misunderstood tools in business. When designed with purpose, it becomes more than a pay mechanism - it is a strategic driver that aligns company goals, sales behaviour, and customer success. When it fails, it leads to confusion, misalignment, and lost opportunity.

The Sales Compensation Playbook gives you the practical blueprint to get it right.

Built on years of real-world experience, it combines proven frameworks, data-driven insights, and ...